About AWP Malaysia

The Association of Wedding Professionals, Malaysia (ROS reg No PPM-001-10-11032009) is a membership service organisation, designed to increase awareness of the wedding business and improve the professionalism and credibility of members.

AWP is proud to announce that it has appointed Shin Associates, a full service law firm in KL as its official legal counsel. AWP members will enjoy member rates for legal advice and services. For further information on the legal service available, please contact Ms Jessie Tan at +603 2201 5584 or email her at jessietan@shinassociates.com.my

Connecting

Learning

Succeeding


Reflects a holistic approach acknowledging the importance of relationships, ongoing education, and the ultimate success of both industry professionals and the couples they serve.

•Interpersonal Relationships: Weddings are not just about the union of two individuals but also about bringing families and communities together. The term “connecting” emphasizes the importance of building meaningful relationships and fostering a sense of community within the industry

•Networking: Connecting also implies linking people within the wedding industry—vendors. A strong network can lead to collaboration, shared knowledge, and ultimately, better services for couples planning their weddings.

•Continuous Improvement: The wedding industry is dynamic and constantly evolving. By emphasizing learning, the association encourages its members to stay updated on the latest trends, technologies, and best practices. This focus on education ensures that professionals are equipped with the knowledge and skills needed to provide high-quality services.

•Adaptability: Learning also implies a willingness to adapt to changing preferences and cultural shifts within the wedding landscape. Staying open to new ideas and innovations is crucial for success in the ever-changing wedding industry.

•Professional Growth: Ultimately, the goal is for members of AWP to succeed in their endeavors. This success could be measured in terms of business growth, client satisfaction, and personal achievements. By providing a platform for connecting and learning, the association aims to contribute to the overall success of its members.

•Client Success: Success in the context of weddings extends to the couples themselves. A successful wedding is one where the couple’s vision is realized, and their special day is memorable and meaningful. The association, by promoting connection and learning, seeks to enhance the overall  success of weddings.

OBJECTIVES

 

Our purpose as the Association of Wedding Professionals is to provide unwavering support and a sense of belonging to wedding professionals, fostering an environment of warmth, professionalism, and togetherness.

We are dedicated to empowering our members through networking, education, and the sharing of vital information, enabling them to grow and thrive in their careers.

Our energetic and fun approach ensures a sustainable and credible platform, promoting the highest standards of excellence within the industry while creating a community that radiates positivity and fun.

CORE PILLARS

Education
& Information

Collaboration
& Support

Business Growth
& Sustainability

Building credibility, professionalism, generosity, legacy, social foundation and honesty in the wedding industry.

Through networking, sense of belonging, camaraderie, diversity and inclusion and passion, we build a wedding community that is both strong and efficient.

For business growth & sustainability through education, circular business model and togetherness, we help micro SMEs to expand and strengthen their brand.

AWP Committee Members 2026/2027

President Laverne Chee, Eventistry
Vice President Ken Chan, Ken Chan Production
Secretary Juvien Sia, Eventistry
Treasurer Will Teng, Wishhper

Committee Members:
Chai Kim Haur, Tagbooth
Cheryl Kheng, Wishhper
Joanne Lew, Armadale Weddings

Sub Committee Members:
David Low, Seventyone Productions
Jessie Lyee, JessieLyee Photography
Lee Boon Hock, Ahboonhock Studio
Manson Lim, Manson Studio

Honorary Advisor Leticia Hsu, Elysium Weddings
Legal Advisor Jessie Tan, Shin Associates

Laverne Chee

Eventistry

President

Redefining modern event planning through the lens of mindful luxury, Laverne Chee is the founder and lead planner at Eventistry. She believes that luxury isn’t about extravagance, but about intention, atmosphere, and meaningful impact. By integrating sustainable event practices with high-end aesthetic design, Laverne crafts bespoke celebrations that resonate deeply with modern couples.

Known for her calm leadership, intentional design philosophy, and structured execution, Laverne specializes in translating complex wedding logistics into seamless, heart-centered experiences. Her vision continues to drive Eventistry forward, inspiring modern couples and vendors alike to adopt thoughtful, sustainable practices without compromising on beauty or elegance.

Ken Chan

Ken Chan Production

Vice President

With over 16 years of excellence in wedding cinematography, Ken Chan leads Ken Chan Production in defining world-class film standards across Malaysia and beyond. Having documented over 600 weddings and high-profile projects across more than 15 countries—including the US, Europe, Iceland, Australia, and India—Ken’s work seamlessly merges luxury cinematography with deeply personal storytelling.

Trusted by Malaysia’s prominent families, corporate leaders, and global luxury brands like DIOR Malaysia, Ken Chan Production is celebrated for its discretion, refined artistry, and exceptional craftsmanship. Named among Malaysia’s Top 10 Wedding Cinematography Studios and featured in Tatler Malaysia, PIN Prestige, and Buro247, Ken continues to create timeless cinematic legacies that capture life’s most milestone moments.

Juvien Sia

Eventistry

Secretary

As co-founder of Eventistry, Juvien Sia is the driving force behind the brand’s growth, market presence, and strategic partnerships. Combining a sharp business mindset with a passion for creative connection, Juvien leads client sales and vendor collaborations—building meaningful relationships that elevate the brand’s reach. Having successfully guided the business through landmark moments, including navigating the pandemic early in her journey, she brings proven resilience and adaptability to everything she does.

Outside of weddings, Juvien’s love for nature is deeply shaped by her experiences as an ocean diver. Exploring the underwater world inspired her commitment to eco-conscious planning, ensuring Eventistry remains at the forefront of intentional, sustainable celebrations. Dedicated to creating win-win synergies and empowering fellow entrepreneurs, Juvien continues to shape a brighter future for the wedding industry through collaboration, creativity, and shared values.

 

Will Teng

Wishhper

Treasurer

As co-founder of Wishhper, Will Teng brings over 10 years of industry experience, combining a fresh modern perspective with sharp operational discipline. Known for managing complex timelines and event logistics with clarity and composure, Will ensures every celebration achieves high aesthetic standards while remaining grounded in flawless execution and total peace of mind.

Beyond structural planning, Will believes that celebration, joy, and high energy belong at the heart of every wedding. Renowned for his warm personality and intuitive guest interaction, he builds deep relationships with couples and their families that extend far beyond the wedding day. A strong advocate for physical fitness and work-life balance, Will brings a refreshed, grounded, and infectious energy to every event—dedicating himself to creating stress-free, magical experiences and empowering fellow wedding professionals through shared industry knowledge.

 

Chai Kim Haur

Tagbooth

Committee Member

As the visionary behind Tagbooth Photobooth, Kim has transformed event entertainment across Malaysia, capturing unscripted joy across more than 3,000 weddings and celebrations. Tagbooth brings a lively, interactive dynamic to wedding receptions—giving guests of all ages a space to let loose with fun props, creative poses, and instant photo keepsakes to take home as meaningful favors.

Kim’s approach goes beyond simple entertainment; Tagbooth creates an effortless experience that keeps guest energy high while capturing spontaneous memories that formal portraiture often misses. Driven by a passion for innovation and guest experience, Kim continues to elevate how couples commemorate their special day with fun, laughter, and instant nostalgia.

Cheryl Kheng

Wishhper

Committee Member

A seasoned wedding planner with over a decade of industry experience, Cheryl Kheng is the creative co-founder behind Wishhper. Known for her warm, patient, and empathetic approach, Cheryl specializes in bespoke event styling and intuitive coordination—turning personal narratives into thoughtfully curated, stress-free atmospheres. Her unwavering belief in the power of organization, fine details, and genuine happiness has made her a trusted favorite among modern couples seeking intimate, dream celebrations.

Beyond her work with couples, Cheryl is deeply passionate about mentorship and industry empowerment. Drawing from ten years of navigating the intricacies of wedding planning, she takes pride in guiding aspiring planners and young entrepreneurs—sharing practical insights, building their confidence, and fostering a collaborative, supportive environment for the next generation of wedding professionals.

 

Joanne Lew

Armadale Weddings

Committee Member

As the creative force behind Armadale Weddings—recognized among Malaysia’s top bridal boutiques by TallyPress—Joanne Lew is dedicated to curating effortless, fairytale-worthy wedding experiences. Armadale offers a comprehensive, all-in-one approach to bridal luxury, spanning exquisite gown collections, pre-wedding and actual-day photography, and cinematic video documentation.

Guided by a passion for personal connection and elevated aesthetics, Joanne and her dedicated team work closely with couples through in-depth design consultations to bring every unique vision to life. Joanne’s commitment to craftsmanship, attentive service, and timeless style continues to set a benchmark for elegance and sophistication in Malaysia’s wedding industry.

David Low

Seventyone Productions

Sub-Committee Member 

Driven by a deep passion for visual storytelling since 2010, David Low co-founded Studio71 & Co. alongside his wife, Prue Eian, building a brand defined by authentic emotion, meaningful relationships, and timeless aesthetics. Over 16 years in the industry, David has brought a distinct creative direction to the studio—focusing on genuine expressions, quiet glances, and natural connections over posed perfection.

From their home base in Kuala Lumpur to destination shoots across New York, London, Paris, and Japan, David’s approach remains universally grounded: ensuring everyone in front of his camera feels truly seen. Today, Studio71 & Co. spans weddings, maternity, portraiture, and commercial photography, staying true to a simple, enduring philosophy—creating imagery that couples and families will love for generations to come.

Jessie Lyee

JessieLyee Photography

Sub-Committee Member 

Jessie Lyee is a Malaysia-based photographer known for emotionally driven, artfully composed imagery that feels both elegant and authentic. Her signature style moves seamlessly between softness and structure—shaped by an architectural eye, yet deeply guided by emotion and thoughtful storytelling.

Rather than applying a one-size-fits-all approach, Jessie observes, listens, and allows each couple’s unique personality and dynamic to lead the process. The result is visual storytelling defined by authenticity, beauty, and intention—creating intimate, visually refined portraits that celebrate every story exactly as it truly is.

Lee Boon Hock

Ahboonhock Studio

Sub-Committee Member 


Based in Malaysia, Boon Hock is a wedding cinematographer who believes that every celebration carries its own quiet magic. Driven by a desire to capture real emotions and unscripted moments—from subtle family glances to joyous laughter among friends—he creates films designed to stand the test of time.

Boon’s approach is intentionally grounded: to be present, observe, and allow each story to unfold naturally. Rather than staging moments, he focuses on crafting honest, personal cinema that allows couples to re-experience the genuine warmth and feeling of their wedding day for decades to come.

Manson Lim

Manson Studio

Sub-Committee Member 

Based in Kuala Lumpur, Manson approaches wedding photography not just as a profession, but as a commitment to visual storytelling. Guided by the belief that photographs are among the few things that endure long after flowers fade and decor is taken down, he specializes in documenting honest, unscripted moments that allow couples to relive genuine emotions decades later.

Having documented couples across diverse cultures and backgrounds, Manson champions authentic connection over staged perfection. Beyond his work behind the lens, he is deeply passionate about elevating the industry through continuous learning, knowledge-sharing, and collaboration over competition. Manson strives to create images that become cherished family history—preserving memories for future generations while inspiring a more meaningful, connected wedding community.

 

Founding Members

President & Founder Leticia Hsu, Elysium Weddings
Vice President & Founder Eileen Lui, Nupts & Such

Debra Char, Acadia Card
Kris Wong, That Special Occasion
ZZ Lim, Classic & Vintage
Edmund Tham, Edmund Tham Photography
Anies Tan, Garden Fairies

 

 

History

One fateful day in 2008, two competing wedding planners, Leticia & Eileen had a grand idea over a cup of coffee. To strengthen an industry that they loved, to provide a platform where wedding vendors could unite under one umbrella to elevate the industry and provide couples with an objective and trustworthy platform. Together, they roped in like-minded wedding industry pioneers and The Association of Wedding Professionals was born on 3 November 2009.

United, AWP has traveled the world to promote Malaysia as a wedding destination, collaborated with media agencies, NGOs and brands to highlight member’s achievements and services. AWP has also organized countless workshops, B2B and B2C sessions to educate couples and vendors. During the pandemic, AWP was at the forefront in liaison with various government agencies sharing the plight of SME, MSMEs and appealing for aid. AWP has also been featured in most media agencies as a thought-leader in the industry in support of sustainable transformation, CSR and the less fortunate.

AWP will continue to be a legacy for the future of wedding industry.