About AWP Malaysia
The Association of Wedding Professionals, Malaysia (ROS reg No PPM-001-10-11032009) is a membership service organisation, designed to increase awareness of the wedding business and improve the professionalism and credibility of members.
AWP is proud to announce that it has appointed a full service law firm in KL as its official legal counsel. AWP members will enjoy member rates for legal advice and services. For further information on the legal service available, please contact Ms Jessie Tan at +603 2201 5584 or email her at jessietan@shinassociates.com.my
Connecting
Learning
Suceeding
Reflects a holistic approach acknowledging the importance of relationships, ongoing education, and the ultimate success of both industry professionals and the couples they serve.
CONNECTING
•Interpersonal Relationships: Weddings are not just about the union of two individuals but also about bringing families and communities together. The term “connecting” emphasizes the importance of building meaningful relationships and fostering a sense of community within the industry
•Networking: Connecting also implies linking people within the wedding industry—vendors. A strong network can lead to collaboration, shared knowledge, and ultimately, better services for couples planning their weddings.
LEARNING
•Continuous Improvement: The wedding industry is dynamic and constantly evolving. By emphasizing learning, the association encourages its members to stay updated on the latest trends, technologies, and best practices. This focus on education ensures that professionals are equipped with the knowledge and skills needed to provide high-quality services.
•Adaptability: Learning also implies a willingness to adapt to changing preferences and cultural shifts within the wedding landscape. Staying open to new ideas and innovations is crucial for success in the ever-changing wedding industry.
SUCEEDING
•Professional Growth: Ultimately, the goal is for members of AWP to succeed in their endeavors. This success could be measured in terms of business growth, client satisfaction, and personal achievements. By providing a platform for connecting and learning, the association aims to contribute to the overall success of its members.
•Client Success: Success in the context of weddings extends to the couples themselves. A successful wedding is one where the couple’s vision is realized, and their special day is memorable and meaningful. The association, by promoting connection and learning, seeks to enhance the overall success of weddings.
OBJECTIVES
Our purpose as the Association of Wedding Professionals is to provide unwavering support and a sense of belonging to wedding professionals, fostering an environment of warmth, professionalism, and togetherness.
We are dedicated to empowering our members through networking, education, and the sharing of vital information, enabling them to grow and thrive in their careers.
Our energetic and fun approach ensures a sustainable and credible platform, promoting the highest standards of excellence within the industry while creating a community that radiates positivity and fun.”
CORE PILLARS
Education
& Information
Collaboration
& Support
Business Growth
& Sustainability
Building creditability, professionalism, generosity, legacy, social foundation and honesty in the wedding industry
Through networking, sense of belonging, camaraderie, diversity and inclusion and passion, we build a wedding community that is both strong and efficient.
For business growth & sustainability through education, circular business model and togetherness, we help micro SMEs to expand and strengthen their brand.
AWP Committee Members 2024
Leticia Hsu
President, Project Director
Elysium Weddings
Leticia Hsu started in the events induystry scene in 2001 with the birth of her corporate events management company, Events Wizard an Elysium Weddings, a couture wedding planning company.
Leticia holds the office as president and co-founder of The Association of Wedding Professionals Malaysia, founder of The Wedding Planners, Cambodia, Vice president Malaysia of the Federation of Asia & Pacific Bridal Associations and the International Wedding Alliance Wedding Industry Expert.
A contributing writer to numerous wedding online portals, magazines and websites. She is also the co-author of a 2-volume wedding planning book titled “The Malaysian Wedding Handbook” published by MPH Publishing.
Cindy Chang
Vice President, Project Director
Founder & Chief Makeup Artists of Beauty Haven
I am a professional make up and hair artist, the type that strives to make people look like themselves, only. better. I started painting on the face since Primary 5 and would definitely want to keep this hobby for many more years to come.
I started Beauty Haven in year 2000 after working as a Beauty Trainer in the cosmetic industry for 10 years. My passion and art has brought me to many interesting wedding destinations around Malaysia and South East Asia.
As a qualified beautician and aromatherapist, I have the knowledge to handle problematic skin, provide simple and effective know-hows to my clients while ensuring they look naturally gorgeous.
I adore doing destination weddings so much that I ended up as a business partner and wedding planner for Nupts & Such, a destination wedding specialist in Malaysia. I have retired from doing wedding planning since 2018 and now happily focusing on my first love – helping my clients to look beautiful and feeling confident.
Loh Tjun Hong
Secretary
Events Wizard
A veritable perfectionist, Loh Tjun Hong has in fact made him a dynamic and knowledgable individual and the perfect pillar of strength of Events Wizard.
Events Wizard, made its debut in Malaysia on 11th January 2001. The mainstay of its business is event management for corporate events, private functions and wedding planning.
Among the corporate events that Events Wizard has had the privilege to be apart of, are from corporate giants in the FMCG, retail, banking, real estate, insurance and many other industries. At Events Wizard we believe that “Our Magic Works” for you, with the success of every event our top priority.
Steven Leong
Assistant Secretary, Project Director
Steven Leong Photography
Since 2008, Steven Leong has been imortalizing moments and memories as a professional photographer whilst drawing from broad experience across a myriad of genres in photography, imaging and the creative arts. Before Steven Leong was a photographer, he was in electronic engineering, mostly involved in a design and development of electronic devices like mobile devices, supervisory control and data acquisition systems; and many others.
Debra Char
Treasurer
Acadia Card
Established since 2002, Acadia Card specialise in customised wedding invitation and other stationery printing. We provide consultation from design, material selection to print options and printing production.
To facilitate the digital marketing of applying internet technology for a wide range of samples selections and friendly usage, Acadia Card launches its latest range of pre-designed digital printed collection in 2018 to cater the market requirements.
Cliff Choong
Committee Member, Project Director
Cliff Choong Photography
Founder of Cliff Choong Photographer
Cliff Choong loves life and is passionate about capturing genuine moments that matter to those who treasure them. He is voted one of the Top 10 Wedding Photographers in KL & Selangor for this uncompromisable service and value. Cliff is also a musician, songwriter, band manager and photographer; melding these with his role as a proud husband, father, brother and son – a combination that is shown in the quality of his work as he understands the emotions behind intimate relationships that allows him to express through his photography.
Juvien Sia
Committee Member, Project Director
Co-Founder of The Aisle Academy and Eventistry
I am Juvien, Eventistry’s co-founder and lead event planner. Weddings resonate deeply with me as I cherish love and the creation of unforgettable moments.
While my tenure in the industry may be brief, I’ve had the honor of assisting numerous couples in realizing their dream weddings. Despite challenges, including navigating the COVID-19 pandemic, I’m grateful for our successful journey.
Venturing into entrepreneurship, especially in wedding planning, can be daunting for young professionals. However, The Aisle Academy offers an exciting opportunity to share my experiences and learn alongside like-minded individuals.
What distinguishes me is my profound reverence for our planet. As a diver, I’ve learned to appreciate life’s beauty and the importance of sustainability.
Integrating sustainability into weddings is my genuine passion, and I’m dedicated to crafting remarkable experiences that leave a positive impact.
Let’s build a brighter future for the world of weddings, where sustainability, creativity, impeccable service and collaboration are at the forefront.
Laverne Chee
Committee Member, Project Director
Co-Founder of The Aisle Academy and Eventistry
Hello, I’m Laverne, co-founder and lead event planner from Eventistry. With over 10 years of experience in the industry, I have dedicated my career to bring couples’ visions to life and create memorable experiences for them and their guests.
COMMITTEE STRUCTURE
The formation of sub-committees for each PROJECT DIRECTOR to work on different projects for the year 2024:
EVENT | Project Director : Cindy
Networking, wedding exhibition/showcase
EDUCATION | Project Director : Juvien
Professional development, organize workshop & seminar
BRANDING & MARKETING | Project Director : Leticia
Handling marketing strategies
WEBSITE | Project Director : Laverne
SOCIAL MEDIA | Project Director : To be filled (Current custodian : Debra)
Membership and welfare | Project Director : Cliff & Steven
Responsible for membership recruitment, retention and engagement. Mentorship & support, provide resources for member facing personal or professional challenges, wellness initiative
Partnership & Collaboration | Project Director : To be filled (Current custodian : Debra) Cindy & Leticia
Build relationship with other industry vendors or associations
Founding Members
Leticia Hsu
President & Founder
Elysium Weddings
Eileen Lui
Vice President & Founder
Nupts & Such
Debra Char
Acadia Card
Kris Wong
That Special Occasion
ZZ Lim
Classic & Vintage
Edmund Tham
Edmund Tham Photography
Anies Tan
Garden Fairies
History
One fateful day in 2008, two competing wedding planners, Leticia & Eileen had a grand idea over a cup of coffee. To strengthen an industry that they loved, to provide a platform where wedding vendors could unite under one umbrella to elevate the industry and provide couples with an objective and trustworthy platform. Together, they roped in like-minded wedding industry pioneers and The Association of Wedding Professionals was born on 3 November 2009.
United, AWP has traveled the world to promote Malaysia as a wedding destination, collaborated with media agencies, NGOs and brands to highlight member’s achievements and services. AWP has also organized countless workshops, B2B and B2C sessions to educate couples and vendors. During the pandemic, AWP was at the forefront in liaison with various government agencies sharing the plight of SME, MSMEs and appealing for aid. AWP has also been featured in most media agencies as a thought-leader in the industry in support of sustainable transformation, CSR and the less fortunate.
AWP will continue to be a legacy for the future of wedding industry.
